live and in person events led by our experts
Digital Marketing Seminars
Do you run or manage a business?
stop outsourcing, increase efficiency & revenue.
We are a ‘Good’ ofsted rated, national training provider working closely with government and department of education to fill the current digital skills gap.
This September, we’re going to be hosting a 90 – 120 minute Digital Marketing Seminar designed specifically for small to medium business owners and managers. We’ll be talking about essential topics like CRM, WordPress, Analytics and PPC Advertising and how these can help your business. Our expert speakers, experienced in the field of digital marketing, will provide an insight into the topics we cover through our Skills Bootcamps in Digital Marketing.
The goal? To empower your business to handle marketing tasks in-house more efficiently and cost-effectively, or guide you in recruiting someone who can. This unique opportunity allows businesses to upskill their workforce, driving growth and reaching new heights in today’s digital age. The event will take place in Grimsby, but don’t worry if you can’t attend in person – we’ll be streaming it live! Don’t miss out on this chance to revolutionize your business’s approach to digital marketing. Register now and prepare to transform your business!
- Completely FREE Seminar with the option to join our Skills Bootcamp Employer Partner Panel
- Take a look into CRM, WordPress, Analytics & PPC Advertising
- The option for us to create bespoke training worth £3000 specifically for your Business needs for just 10% of the cost
- Upskill your existing staff members or recruit new staff with our help
THE 4 CORE SUBJECT AREAS
We’ll delve into vital areas like Customer Relationship Management (CRM), the power of WordPress websites, how to make the most out of Pay-Per-Click (PPC) advertising, and the critical role of analytics in shaping successful strategies. Join us and equip your business with vital digital marketing strategies.
MASTERING CRM
Engage with your customers through the right channel at the right time and with the right message. With the use of a CRM you can harness the power of omni-channel presence, segmentation, KPIs, predictive intelligence, and more to deliver personalized experiences that breed customer loyalty.
WORKING WITH WORDPRESS
Every business needs a professional website to increase revenue, boost sales or to increase legitamacy. WordPress training can help you achieve your goals without spending thousands with employing outside marketing agencies or website designers.
UNDERSTAND ANALYTICS
UTILISING PPC ADVERTISING
Pay-per-click advertising brings more value to your business aside from just generating traffic and visits directly.
Understanding your audience, relevant keywords, and the right strategy, will not only drive traffic but will also eventually bring you higher conversion rates.
See How Digital Marketing Can Improve Your Business For FREE!
We’ve taken four of the core areas from our Skills Bootcamps in Digital Marketing to give you the opportunity to see how putting digital marketing strategies into practice can benefit your business. Whether you’re looking to stop outsourcing, get an insight into Analytics, or to increase the skills of your staff members, come along to our free seminars and we’ll show you how we’ve implemented these strategies in our business to successfully maximise on opportunities and increase customer loyalty and revenue.
What we'll cover
Analytics
Digital Marketing Analytics is a comprehensive approach to collecting, measuring, and interpreting data from various digital marketing channels. It goes beyond website traffic or visitor behavior, encompassing all online marketing activities, including social media, PPC advertising, SEO, and email marketing. The aim is to understand the effectiveness of each strategy, and how they interact with each other. With insights from digital marketing analytics, businesses can make data-driven decisions, optimize their marketing campaigns, improve customer engagement, and ultimately increase their return on investment. The power of digital marketing analytics lies in its ability to provide a holistic view of marketing efforts, enabling businesses to fine-tune their strategies for maximum impact.
Wordpress Websites
WordPress is a powerful tool for businesses seeking an online presence. As one of the most popular content management systems globally, it offers an easy-to-use platform for creating and managing websites. With its extensive range of themes and plugins, WordPress allows businesses to customize their websites to reflect their brand and meet their specific needs. Whether you're running a blog, an e-commerce store, or a company website, WordPress can accommodate various functionalities. Its SEO-friendly nature makes it easier for businesses to rank higher on search engine results, enhancing visibility and customer reach. Additionally, WordPress's responsive design ensures that your website looks great on all devices, providing a positive user experience. With WordPress, businesses can maintain a professional, versatile, and customer-centric online presence, contributing significantly to their digital marketing strategy.
Paid Advertising
Pay-Per-Click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time one of their ads is clicked. It's essentially a way of buying visits to your site, rather than attempting to earn those visits organically. Google Ads is one of the most popular PPC advertising systems, allowing businesses to create ads that appear on Google's search engine and other Google properties. Advertisers bid on keywords and pay for each click on their advertisements. When done right, the visit is worth more than what you pay for it, resulting in a higher return on investment. PPC is effective for increasing brand exposure, boosting website traffic, and generating more leads and sales. It provides businesses with the opportunity to reach their target audience at the right time with the right ad, making it a valuable component of digital marketing.
CRM Systems
A Customer Relationship Management (CRM) system is a vital tool for businesses aiming to build strong relationships with their customers. It's a centralized platform that collects and manages all customer-related data, including contact information, purchase history, and interactions with the company. This comprehensive view of each customer allows businesses to personalize their service and marketing efforts, leading to improved customer satisfaction and loyalty. CRM systems also help streamline sales processes, automate tasks, and improve team collaboration, enhancing overall business efficiency. Additionally, the reporting and analytics features of a CRM can provide valuable insights into sales performance and customer behavior, enabling businesses to make informed decisions and strategic improvements. In essence, a CRM system is a powerful asset that can drive customer engagement, increase sales, and contribute significantly to business growth.
Marketing Campaigns
Marketing campaigns are a strategic and focused effort to promote a specific business goal, such as raising awareness of a new product or capturing customer feedback. They are crucial for winning new business and retaining existing customers. A successful marketing campaign starts with a clear understanding of the target audience, their needs, and how your product or service can meet those needs. It involves creating compelling messages and choosing the right mix of marketing channels - from digital platforms like social media and email to traditional mediums like print and TV. By consistently engaging with the audience and providing value, businesses can build strong relationships, establish trust, and ultimately drive conversions. Furthermore, tracking and analyzing campaign performance enables businesses to refine their strategies and maximize return on investment. In essence, well-executed marketing campaigns can significantly boost brand visibility, customer engagement, and business growth.
Social Media
Social media is a powerful tool for businesses, providing a platform to engage with customers, promote products or services, and build brand recognition. Platforms like Facebook, Twitter, Instagram, and LinkedIn allow businesses to reach a vast audience, both locally and globally. With social media, businesses can share updates, post engaging content, respond to customer queries, and gather feedback, all of which foster strong relationships with customers. Furthermore, social media platforms offer targeted advertising options, enabling businesses to reach specific demographics based on factors like age, location, and interests. Additionally, social media provides valuable insights into customer behavior and preferences, helping businesses tailor their offerings and marketing strategies. In essence, an effective social media strategy can boost a business's online presence, drive traffic, increase sales, and enhance customer loyalty.
When & Where You Can Attend
Online Event
We'll be live streaming each of our in person events so you can get involved even if you can't make it to the room in person.
join our employer partner programme for a 90% discount on bespoke training!
We are actively seeking Skills Bootcamp Employer Partners who are passionate about shaping the future of their industries. As a partner, you’ll play a crucial role in designing our training programs, helping us create courses that hone the skills your industry needs most. You’ll also have the opportunity to specify the ideal new staff member for your team, and we’ll train them at just 10% of the typical bootcamp cost – that’s just £300!
But the benefits don’t stop there – as an Employer Partner, you’ll get the opportunity to hire staff trained by us in the latest digital marketing strategies, ensuring you’re always at the forefront when it comes to bringing fresh talent into your business.
Join us in crafting impactful, industry-specific training and secure your business’s future with top-tier talent.
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